National Association of Realtors

Recent rulings and settlements involving the National Association of RealtorsⓇ (NAR) have significantly impacted the real estate industry. These changes, driven by litigation and regulatory scrutiny, focus on commission transparency and altering traditional practices.

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Beyond the Form: What Seller Behavior Tells You Before They Raise Their Hand

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Most agents wait until a homeowner fills out a contact form or submits a listing inquiry before labeling them a ‘potential seller.’ But by that point, it’s often too late; the seller may already be interviewing other agents or even under contract. In today’s digital world, home sellers rarely declare their intentions outright. Instead, they […]

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From Busy Work to Business Growth: Freeing Agents from Manual Follow-Ups

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Every minute spent chasing unresponsive leads is a minute taken away from closing deals. Real estate agents are pulled in a dozen directions like responding to inquiries, updating CRMs, and sending follow-ups. But too often, this ‘busy work’ does not translate into business growth. In a market where speed and personalization matters, relying on manual

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Artificial Intelligence in Real Estate Follow-Ups: Hype or the Secret to More Sales?

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Disruption in the real estate sector is not a new thing. From digital listings to virtual tours, technology has been changing how agents connect with clients and close deals. But among all the innovations, Artificial Intelligence stands out for changing not just what gets done but it’s redefining how it happens. Particularly in managing timely

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How Smart Follow Ups Make Your Real Estate Pipeline More Profitable

leads, prospects, and customer

Maintaining strong client relationships is the foundation of a successful real estate business. But what really drives long-term profitability is the ability to manage those relationships strategically, especially during the lead nurturing phase. Many agents use a CRM to streamline workflows and track and organize their contacts, but in reality, most of these CRMs just

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